The dancing school Go Dance was founded in 2008 in Tübingen, Germany, by Stefanie Zeh. Here you’re offered classic and modern dance forms, like ballet or hiphop – at a dancing school with quite some prominence in Tübingen and its surroundings. Part of the school is the dance company projekt:tanz, which offers shows for special occasions and various events like company parties or birthdays. Besides that the dancers of Go Dance are regulars at the Tigers’ games (basketball team Tübingen) – they’re responsible for the entertainment between matches. This complex concept deserves an equally moving advertising strategy. dipool design is responsible for the dancing school’s advertising concept since its foundation in 2008. The whole concept, including corporate design, print media, and their website were created by dipool design.